The Best eCommerce Website Builders for an Online Store
Everything you need to know about eCommerce platforms, including the features, fees, and forewarnings to be aware of before you get started.
What is an eCommerce website builder
An eCommerce website builder, commonly called an eCommerce platform, is where you can build an online store. They are the fastest and easiest way to start selling online, regardless of whether you’re starting from scratch or looking to move to a more established store online.
Why you need an eCommerce website builder
Online store builders offer thoughtful website designs, must-have eCommerce features, and advanced eCommerce solutions to help you customize your store, make it as intuitive as you want, and future-proof it with options to grow and scale it.
Get a great deal on eCommerce website builders
The must-haves for any online store website builder
If you’re stocked up and ready to sell, the next step is to build an eCommerce website. While most eCommerce platforms answer the question of how to build an eCommerce website, it’s easy to get swallowed up by the plethora of options, features, and benefits available. This list aims to eliminate that confusion, so you can focus on what you really need.
What the cost breakdown for an eCommerce website builder looks like
A website builder with eCommerce costs different than most other software services because they use a different pricing model. There are usually three types of charges that you need to account for when considering an eCommerce website builder.
Total fee = Base monthly fee + Payment gateway fee + Transaction fee
Our picks for the best platforms for eCommerce websites
While there are several options for building eCommerce websites, here are our top picks for new entrepreneurs and small businesses. For more enterprising ventures, the list could expand to other options, like BigCommerce, which excels with multichannel selling.
Wix is a significant player in the eCommerce website builder universe, delivering in heaps for solopreneurs and small business owners. One of the simplest eCommerce platforms in terms of set-up, it also comes with a ton of free themes to choose from. What’s more, the On-page support is comparable to no other.
- Plenty of free themes to choose from
- Exceptionally simple and beginner friendly
- On-page support for all needs
Shopify is one of the best eCommerce website builders out there. With an easy-to-use drag-and-drop interface, it takes new users just a few minutes to get a hang of the platform. While there is an extensive list of apps to add on, even on the Basic plan, these can quickly add up. The downside is that they have a very limited pool of free themes and a fairly weak SEO ranking performance.
- Very quick load time
- 1-click selling
- Social and multi-channel selling
Squarespace is the best eCommerce platform for small businesses and anyone who doesn't want to be overwhelmed with a plethora of features. It works particularly well for print-on-demand businesses. Low starting prices mean that you can start selling for as low as $18 a month. While the drag-and-drop feature might not be the best, their access to inventory, SEO, social selling, and analytics features is a definite advantage.
- Great designs, perfect for simple stores
- Good SEO tools
- Integrates with ShipStation
While not an eCommerce website builder on its own, WooCommerce is a plug-in that can transform any WordPress website into an online store. You’ll find extensions for all your needs, including but not limited to payment gateways, email marketing, shipping, social media, and more. While the cost is free, some of these extensions come at a price. Those unfamiliar with WordPress may have a bit of a learning curve, but nothing beats a WordPress site for SEO, so it’s an acceptable challenge for most.
- Extremely customizable
- App for 1-click selling available
- WordPress is arguably the best for SEO