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What is Yotpo?
Yotpo is a platform used by ecommerce brands to run retention programs, such as rewards and loyalty. In practice, it’s often evaluated as loyalty program software that helps businesses build customer loyalty rewards programs and manage how customers earn and redeem benefits over time. Because it’s built around repeat purchases, Yotpo typically shows up in conversations about: > loyalty platforms for ecommerce brands > rewards program software for recurring customers > loyalty programs for small businesses that want a structured way to drive repeat orders When people research it, they usually start with commercial queries like yotpo pricing, yotpo cost, yotpo free plan, or yotpo premium pricing to understand what it will cost to launch and scale. If you’re comparing options, a common alternative in the rewards space is ReferralCandy, which is also used for retention programs (especially referral-led rewards). Elevate.store currently offers a 30-day free trial for ReferralCandy if you want a lower-risk way to evaluate a competing tool alongside Yotpo.
Overview
Collect reviews, build loyalty, and manage SMS/email marketing with Yotpo’s all-in-one eCommerce retention platform.
TL; DR
- Product reviews & UGC collection
- SMS & email marketing automation
- Loyalty & referral programs
- Subscriptions & recurring orders
- Visual UGC & on-site widgets
- Integrations with Shopify, WooCommerce & BigCommerce
Yotpo is a retention and customer engagement platform built for eCommerce brands. It centralizes reviews, SMS, loyalty, referrals, subscriptions, and UGC so you can drive repeat purchases and lifetime value from one place.
Everything That’s Included in Yotpo Pricing in 2026
| Loyalty program setup |  |
| Points-based earning rules | |
| Rewards / redemption rules | |
| Referral program capabilities | |
| Reward-management & loyalty-program dashboards | |
| Customer accounts view | |
| Rewards catalog / reward options | |
| VIP tiers | |
| Member communications prompts | |
| On-site loyalty widgets | |
| Loyalty signup / enrollment flow | |
| Coupon-style reward redemption | |
| Customer loyalty card programs | |
| Analytics / reporting for program performance | |
| Program customization / branding options | |
| Integrations with ecommerce platforms | |
| Integrations with marketing tools | |
| Fraud controls / abuse prevention mechanisms | |
| Multi-currency / international considerations | |
| Support resources | |
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Why You Need Loyalty Program Software for Your Online Store
If you’re selling online, growth rarely comes from one perfect campaign. It comes from repeat customers. That’s exactly what loyalty platforms are built for: turning “first purchase” into “second purchase,” and “second purchase” into a habit. A solid piece of loyalty program software gives you a structured way to run customer loyalty rewards programs without stitching together spreadsheets, manual coupon codes, and one-off campaigns. For many brands, it’s the cleanest way to make retention feel intentional: customers know what they earn, how to redeem, and why they should come back. This matters even more for loyalty programs for small businesses and rewards programs for small businesses, where you don’t have a huge retention team. Good rewards program software lets you set rules once, then automate the rest while you focus on product, ops, and growth. That’s why tools like Yotpo are commonly evaluated. If you’re comparing alternatives: ReferralCandy is a popular option in this category, especially for referral-led rewards. Elevate.store offers a 30-day free trial for ReferralCandy, which can be a lower-risk way to test a competing tool while you evaluate Yotpo.
Important Yotpo features
- Points-based rewards: Let customers earn points for purchases and actions, forming the backbone of most customer loyalty rewards programs.
- Rewards and redemption rules: Create clear ways customers can redeem points for benefits, so the program feels predictable and worth returning to.
- VIP tiers: Tiered perks for higher-value customers, a common structure used in long-term loyalty strategy.
- Referral rewards: Invite customers to refer friends and earn benefits, combining loyalty with customer-driven acquisition.
- On-site loyalty widgets: Ways to show points, rewards, and status directly on your storefront, so customers see the value while browsing.
- Program enrollment experience: A built-in flow for customers to join, track status, and stay engaged with the program.
- Coupon-style rewards delivery: Many programs use coupon codes as the “reward” mechanism, which is why searches like yotpo coupons show up so often around loyalty tools.
- Customer/member management: Admin views to see members, points balances, tier status, and program activity.
- Analytics and reporting: Program performance views to understand what’s driving repeat purchases and what’s being redeemed.
- Integrations: Connect the loyalty program to your ecommerce platform and supporting tools (like email/SMS), which is often essential for running rewards at scale.
- Fraud/abuse controls: Guardrails to reduce misuse of points, referrals, or reward codes in your program.
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Yotpo is commonly evaluated as loyalty program software for ecommerce brands that want structured customer loyalty rewards programs like points, rewards, and tiers. That’s why search intent often starts with yotpo pricing and yotpo cost, then quickly narrows into questions like whether there’s a yotpo free plan, how yotpo premium pricing works, and whether any yotpo coupons exist. But if your priority is affordability or a simpler “launch fast” path, many merchants consider ReferralCandy as an alternative. It’s widely used for referral-led rewards, and Elevate.store currently offers a 30-day free trial for ReferralCandy. Not sure which one to choose? Here’s a clean comparison of Yotpo vs ReferralCandy for brands choosing between loyalty platforms and referral-first rewards program software:
| Yotpo | ||
|---|---|---|
| What it is | Loyalty platform focused on rewards + retention programs | Referral program tool focused on customer-driven acquisition |
| Primary use case | Run customer loyalty rewards programs (points, rewards, VIP tiers) | Run referral programs where customers invite others for rewards |
| Core program structure | Points-based loyalty + tiered perks | Refer-a-friend rewards (advocate + friend incentives) |
| Loyalty card style experience | Often used to power digital-style customer loyalty card programs | Not typically structured as a loyalty card program |
| Best fit for | Stores building long-term retention through loyalty mechanics | Stores prioritizing referral-led growth as the main rewards lever |
| Best for small teams | Strong for loyalty programs for small businesses that want a full loyalty layer | Strong for rewards programs for small businesses that want a simpler program to launch |
Get a 30-Day trial on ReferralCandy with Elevate.store’s exclusive deal on email marketing.
Claim here All deals are FREE. No credit card required.
