Is product photography easy?

Product photography is not as easy as just pointing and shooting. You need the right light, you need the right kind of backdrop, the right camera, and of course the right set of skills. There are several articles and videos available on the internet that can help you figure out how to take good product photos but the surest way to get stunning product images is to hire a professional product photography service like Soona.

How important is product photography in eCommerce?

Product photography is crucial for any eCommerce or online business. Your product photos are the only way for your customers to get an understanding of what you are offering. The more attractive the photos, the better they will perform at building credibility for your brand and boosting sales.

Does product photography increase sales?

Using high-quality product images on your store, social media and other ads does increase your chances of boosting sales. People are always more likely to see the images on your website before they read the text on the page. Therefore it is important that your product photos are professionally shot and aesthetically pleasing to draw and keep their attention.

How much do product photographers charge?

Professionals can charge anywhere from $100 - $300 per hour for their services. If that doesn’t fit your budget, try services like Soona that charge as little as $39/photo. You can even get a $39 discount on your product photography from Soona with Elevate.store’s Soona deal.

The Best Product Photography Tool for an Online Store

Choose the best product photography tool for your business with the help of this detailed look at the features, cost, and performance of some of the best eCommerce photography tools.

What is product photography

eCommerce product photography is exactly what it sounds like. It is photographing your products with the help of a professional photographer or service. You can use these photos on your website and social media platforms to help increase traffic to your online store and boost sales.

Why you need product photography

Product photos are important for all eCommerce businesses. As customers cannot physically see or feel your products, the product images and mockups used need to sell for you. Using professional product imagery can also increase engagement with your website and build customer trust in your brand.

Get a great deal on eCommerce product photography

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The must-haves for any ecommerce product photography tool

Product photos for eCommerce stores must be as visually striking as possible. To ensure you will get the best possible result back, choose a product photography tool based on the following criteria.

Real-time collaboration

The most efficient way to get the best pictures out of a shoot is to have real-time collaboration. This means you get to share your feedback and the photographer gets to implement it before the shoot is closed. Product photography apps like Soona share images with you in real-time so that you can share your feedback and have it implemented immediately to speed up the process.

Backdrops & studio props

Most product photography apps like Soona give you complete creative control over the backdrops and props used for the shoot. This is to ensure that your vision for your product photos is brought to life. A good product photography service will also ensure the best cameras for product photography and the best lighting for product photography are part of your shoot.

Short turnaround time

Make sure that the eCommerce product photography tool you choose offers a turnaround time that’s no more than a couple of days. Soona product photography offers a 24-hour or 1-day turnaround time.

Virtual shoots

While this isn't essential, it is good to have the option to run and manage your product photography shoots remotely. Soona, for example, lets you view and weigh in on your shoots virtually.

What are the different pricing methods used by product photography tools

Professional photographers and product photography tools use a variety of pricing models to set their rates. Typically, eCommerce photos are charged on a per photo rate, while creative photos are based on a day rate. However, every studio and individual does it differently. Here are some of the pricing models that you are likely to encounter when looking for a product photography tool online.

Our picks for the best product photography tools

There’s plenty of graphic design software in the market for you to choose from. Here’s a look at four of the best graphic design software options for online stores and small businesses.

Soona is the world’s first virtual product photography studio for online businesses and stores. They help stores and businesses of all sizes get their dream product shoot complete with backdrops, lifestyle scenes, and 500+ models to choose from.

KEY FEATURES

Quick 24-hour turnaround time
Complete creative control over every photoshoot
Realtime collaboration, immediate implementation, and edited final product

Product Photography is a remote product photography studio that specializes in product photography for websites, the Amazon marketplace, Shopify, BigCommerce, marketing materials, and more. They are however a mail-order product photography service and ship the photos to you once a shoot is complete.

KEY FEATURES

Experienced photographers on staff
In-house photo editing
Custom lighting arrangement for each shoot

Squareshot is a product photography service with a network of studios across the U.S. They employ talented experienced professionals and are scattered across the world.

KEY FEATURES

8-day and 4-day turnaround time options
Accept and make any revisions needed due to a Squareshot error
Standard retouching is included with every image

The Best Product Photography Tool for an Online Store

What is product photography

Why you need product photography

Get a great deal on eCommerce product photography