Beginner's Guide on How to Start Selling Art Online

Whether your goal is to sell art prints online or original canvases, this guide will provide a comprehensive roadmap for you. The internet is arguably the best way to sell art online, and this guide will help you understand how to leverage it to your advantage.

Guided Pathway illustration

In this digital era, learning how to start selling art online can unlock a world of opportunities for artists. This beginner's guide is designed to illuminate the path to selling art online and making money from your creativity. If you're an artist seeking to monetize your talent, this step-by-step guide will empower you with the necessary tools and insights to navigate the online art market successfully.

The internet has brought forth many advantages, one of which includes accessibility to a global audience. Now, you can sell your art online, reaching art enthusiasts and collectors from all corners of the world. This global accessibility can significantly increase your chances of selling art online and making money from your passion.

By tapping into the potential of online platforms, you can transform from an artist who creates for the love of art to an entrepreneur who effectively sells art online free of geographical limitations. This guide will delve into the nuances of how to sell your art online, covering everything from understanding the online art market to managing sales and customer service.

Elevate+ illustration

If you're a beginner, the thought of selling art online might seem daunting. You might be wondering, "where can I sell my art online?" or "what's the best place to sell art online?" This guide aims to answer those questions and many more. We'll even touch upon how you can sell digital art online, an increasingly popular niche in the art world.

So, if you're ready to embrace the opportunities of selling art online, let's begin our journey.

Keep in mind; this is just the beginning of your online selling journey. Be patient with yourself, take one step at a time, and remember that every successful artist selling their art online started exactly where you are right now.

Guess what? We’ve also got the best deals on essential store-building tools to help you start your online art business!

10% OFF
93% OFF
45-Day Free Trial
20% OFF
$39 OFF
50% OFF

Steps 1:

Asking the Right Questions Before Selling Art Online

As you embark on your journey to sell your art online, it's crucial to take a step back and ensure you're asking yourself the right questions. This introspective process will empower you to formulate a strategic plan, assess the benefits of selling art online, and understand the potential risks involved, thereby allowing you to navigate the online art market effectively.

Firstly, it's essential to consider the 'why' behind your venture. Why do you want to sell your art online? This might seem simple, but your answer will be the driving force behind your online art business. Whether you aim to earn a full-time income, supplement your income, or simply share your passion for art with a wider audience, understanding your 'why' is crucial in guiding your decisions and strategies.

Next, ask yourself what kind of art you wish to sell. Are you planning on selling original art pieces, digital art, or prints? Each category caters to a different market segment, and understanding where your art fits in the larger ecosystem will help you target your efforts better.

Then, consider who your target audience is. Are you seeking art collectors, interior decorators, businesses, or casual art lovers? Knowing who your audience is will inform not only the type of art you sell but also how you market it and where you sell it.

Finally, ask yourself how you plan to stand out. The online art market is a crowded space, and identifying what sets your art apart is crucial for success. This could be your unique style, your story, the themes you explore in your work, or even how you interact with your audience.

Selling art online can bring a plethora of benefits. One of the primary advantages is accessibility. By selling your art online, you're removing geographical barriers and opening up to a global audience. This widens your reach exponentially and presents opportunities to sell your art to buyers from all corners of the world.

Financial independence is another significant benefit. By selling art online, you have the potential to generate a sustainable income from your passion. With platforms such as Etsy, Redbubble, and eBay, you can sell art online and make money, thereby converting your creative skills into financial gain.

However, the numerous benefits of selling art online are not without risks.

One of the main risks is market saturation. With countless artists turning to online platforms to sell their art, standing out can be challenging. To mitigate this, ensure that you have a unique selling proposition, leverage SEO techniques, and use effective marketing strategies to distinguish yourself in the market.

Online security is another risk. To prevent fraud or theft, it's vital to use secure payment methods. Services like PayPal or Stripe can help protect your transactions, ensuring that you can sell your art online safely.

With the right set of tools and advice, you can enjoy more of the benefits than the risks of selling art online. This guide is all of that and the added bonus of free deals on the most essential tools for your online art-selling journey. With the most crucial question covered, let’s move on to understanding, building, and growing your online art business.


Steps 2:

Understanding the Online Art Market

In the past few years, the popularity of selling art online has seen a significant rise. Artists worldwide are discovering how to sell art online and make money, creating a dynamic and thriving online art market. This shift towards the digital sphere presents countless opportunities for artists to showcase their creativity and monetize their passion.

One of the most prominent advantages of selling art online is the ability to reach a global audience. By choosing to sell your art online, you no longer limit your potential buyers to those who visit a particular gallery or exhibition. Instead, your art becomes accessible to art lovers across continents, effectively widening your reach and potential for sales.

A key step to selling art online involves understanding the dynamics of the online art market. Researching what sells and identifying emerging trends can help you create art that resonates with a broad audience. This research is an integral part of how to sell art online and make money successfully.

In addition, tools like Semrush and Morningscore can help you research popular search terms and topics related to art. By using these tools, you can better understand what potential buyers might be searching for, helping you refine your art and descriptions to match these interests.

Creating a strategic plan is also crucial when selling art online. This could involve setting clear goals, identifying your target audience, and establishing a pricing strategy. Whether you're selling art online for beginners or targeting experienced collectors, defining a clear plan will help guide your efforts and measure your success.

Moreover, selling art online isn't just about the art itself. It's about presenting it in the right way, at the right time, to the right people. Therefore, understanding the online art market is a blend of art, business acumen, and strategic marketing.

At the end of the day, the online art market is vast and varied. Whether you choose to sell digital art online or physical pieces, understanding the market dynamics is the first step to making your mark as an online art seller. And remember, the best place to sell art online is where your target audience is.

10-Day Free Trial
30% OFF

Steps 3:

Preparing Your Artwork for Online Sales

To effectively sell art online, the first step is to critically evaluate your artwork's marketability. You should identify your art's unique qualities, style, and theme, as this can help identify your target audience. The target audience is those who would be most interested in your work and more likely to make a purchase.

Understanding how to sell your art online involves presenting your artwork in the best possible light. High-quality images of your art are vital as the potential buyers need to see the details clearly since they can't view it in person.

Photographing artwork requires a good understanding of lighting, angles, and color reproduction. Using a professional photo studio such as Soona can help you get high-resolution, vibrant images that truly capture the essence of your art. It's an investment, but a worthwhile one, as the quality of your artwork images can directly impact your sales.

Writing compelling descriptions to accompany your art is also key when selling art online. You need to convey the unique qualities, the story behind your art, and any other information that can captivate potential buyers. Services like Fiverr can connect you with professional copywriters who can craft compelling descriptions if you're unsure about doing it yourself.

When you are preparing to sell art online for free or on paid platforms, you need to ensure that your art is appropriately represented. Tools like Canva Pro can also help you create attractive layouts for showcasing your artwork, adding an extra level of professionalism and attention to detail.

Remember, the best way to sell art online is to present it professionally, with high-quality images and captivating descriptions. By doing so, you can engage potential buyers and enhance your chances of making a sale. It's your art; showcase it in all its glory to the world!

$39 OFF
10% OFF
45-Day Free Trial

Steps 4:

Building Your Online Presence

Building an online presence is a critical step in learning how to sell your art online. This involves creating a digital home for your art where potential buyers can learn about you, view your portfolio, and make purchases.

An artist's website acts as a central hub for your online art business. Here, you can showcase your work, tell your story, and provide contact information. Platforms like Wix offer user-friendly website builders that make creating a professional website accessible to beginners. Remember to secure a unique and memorable domain name with a provider like .Store Domains. A unique domain name can help your site stand out and be more memorable to potential customers.

When creating your artist website, there are a few essential elements to consider. Portfolio pages should showcase your best work in high resolution, using images created with tools like Soona. An about section should give potential buyers insight into your artistic journey and process, helping build a connection between you and your audience. Contact information should be easily accessible, making it simple for potential buyers to get in touch.

To enhance the customer experience further, consider implementing a live chat feature with tools like LiveChat. This allows potential buyers to ask questions or discuss purchases in real-time, helping to close sales.

Google Workspace can be a useful tool to manage your online presence. From handling emails to organizing files and scheduling tasks, it can streamline your operations, leaving more time for you to create.

Building your online presence is an essential step in how to sell art online for beginners. By creating a professional website and utilizing tools like Wix, Soona, and LiveChat, you can ensure that your art is showcased in the best possible light, reaching potential customers worldwide.

10% OFF
93% OFF
$39 OFF
30-Day Free Trial
10% OFF

Steps 5:

Building an Engaging Artist Profile

Before your start to sell art online you also need a compelling artist profile that captures the attention of potential buyers. An engaging artist profile serves as your digital introduction and forms the backbone of your online art business. It's where you express your unique artistic identity and convince buyers why your art deserves their attention.

Introduce Yourself

The introduction is your opportunity to present yourself and your artistic journey. This section should be captivating and make buyers interested in you and your work. Tell them about your background, your passion for art, and your journey as an artist. Each artist has a unique story that sets them apart, so don't hesitate to highlight your individual experiences and influences that have shaped your art. A compelling narrative can help buyers connect with your work on a deeper level, making them more inclined to purchase.

Showcase Your Artistic Style

Your online profile should reflect a consistent artistic style, representing your signature themes and techniques. When you're looking to sell art online, remember that potential buyers and art collectors aren't just buying a piece of art; they're buying into your creative vision. Therefore, it's crucial to showcase a diverse range of your best artwork that portrays your unique style and artistic voice.

High-Quality Visuals

Quality matters when you sell art online. High-quality visuals are vital in presenting your artwork in the best possible light. This means capturing clear, well-lit photographs of your work or scanning your art for a digital representation. High-resolution images allow viewers to appreciate the minute details of your artwork, and using tools like Canva Pro can help enhance the visual quality of your art. Proper presentation can significantly impact how your art is perceived and can influence purchasing decisions.

Compelling Descriptions

A picture may be worth a thousand words, but a well-written description can add depth to your artwork. Guide potential buyers through the creative process, share the inspiration behind each piece, and describe the techniques used. These details can make the artwork more engaging and relatable. Every piece of art you sell online has a story, and a compelling narrative can transform a beautiful piece into a must-have for art lovers.

Personalize Your Story

Art is a deeply personal endeavor, and sharing personal anecdotes or experiences can help create a connection with your audience. Talk about the challenges you've faced as an artist, your triumphs, or how your art has evolved over time. This human touch can make your online profile more relatable, which can be a significant advantage when you sell art online and make money from it.

Testimonials and Reviews

Lastly, don't underestimate the power of testimonials and reviews when selling art online. Positive feedback from satisfied customers or art collectors can enhance the credibility of your artist profile, helping to build trust with potential buyers. Services like Rebrandly can help you create a dedicated page for these testimonials on your website, making them easy for visitors to find.


Steps 6:

Selecting the Right Online Art Marketplaces

Choosing the right online art marketplaces is a crucial part of successfully selling art online. These platforms provide the infrastructure you need to display your art to a large, diverse audience and handle transactions securely.

For beginners, platforms like Etsy, eBay, and Redbubble are good starting points. These marketplaces are user-friendly and already have a significant customer base interested in purchasing art.

However, it's crucial to compare the features, fees, and target audience of different platforms before making a decision. For instance, Etsy is renowned for handmade and vintage items, making it a perfect choice if you sell art prints online. In contrast, Redbubble caters to artists selling art prints and merchandise.

To make your store more visible, consider using tools like Semrush to optimize your product descriptions and listings with relevant keywords. This can help improve your search engine ranking and increase your visibility to potential customers.

When setting up an account, make sure you complete all necessary details, including payment and shipping options. A business banking service like Mercury can make this process more straightforward by allowing secure, reliable transactions.

10-Day Free Trial
$150 Cashback

Steps 7:

Marketing and Promoting Your Art Online

In the digital age, marketing and promotion are indispensable tools for anyone looking to sell art online. Regardless of where you choose to sell your art, building a robust online presence to attract buyers is key.

Social media platforms like Instagram or Facebook are powerful marketing tools that can be effectively used to showcase and promote your artwork. Tools like Canva Pro come in handy when creating captivating visuals for these platforms, enticing more potential buyers. Further, #paid can assist you in running influencer marketing campaigns, boosting your reach even more.

Email marketing is another powerful strategy for selling art online. Services like Mailchimp can help you build an email list and design engaging newsletters. Regularly sharing updates about your latest pieces, upcoming events, or behind-the-scenes content can help nurture relationships with your subscribers and keep them interested in your work.

Joining art communities and attending online art events can also boost your visibility in the art world. Platforms like Haloo can connect you with other artists, allowing you to exchange ideas, gain inspiration, and learn from others' experiences of selling art online.

In conclusion, selling art online involves more than just creating and listing your work. By utilizing social media, email marketing, and networking opportunities, you can build an online presence that attracts buyers and supports your success in the online art market.

45-Day Free Trial
$250 Credits
30% OFF
10% OFF

Steps 8:

Managing Sales and Customer Service

Once your art starts gaining attention and attracting buyers, it's crucial to effectively manage sales and deliver top-notch customer service. These aspects are equally as important as creating and marketing your art when it comes to selling art online successfully.

Pricing your artwork appropriately can be a challenging aspect of selling art online. A tool like Morningscore can help track your SEO progress and check what prices are popular in the market, assisting you in setting competitive prices. Factors to consider include the cost of materials, your time, your expertise, and the prices of similar artwork.

Securing payment is another critical aspect. Financial institutions like Mercury offer secure business banking services ensuring safe transactions. Additionally, your chosen art marketplace will likely provide secure payment methods to protect both you and your buyers.

Shipping artwork calls for careful packaging and choosing reliable shipping options. Services like ShipStation simplify managing shipping, helping you select the best shipping options and track your shipments. If you would like to get ShipStation for your online business, get Elevate.store's coupon for a Shipstation trial

Lastly, excellent customer service is a must. Prompt communication and addressing customer inquiries or concerns is pivotal. Tools like LiveChat allow you to communicate directly with customers, providing immediate assistance and boosting customer satisfaction.

By properly managing sales and offering excellent customer service, you can build trust with your buyers, enhance your reputation, and increase the likelihood of repeat business in your online art selling journey.

30% OFF
$150 Cashback
60-Day Free Trial
30-Day Free Trial

Steps 9:

Growing Your Online Art Business

As your online art business gains traction, it's time to think about expansion. Diversifying your offerings and reaching a wider audience can significantly increase your sales and grow your business.

Expanding your online presence is a strategic move that can lead to higher visibility and increased sales. Utilizing SEO tools like Semrush can assist in identifying optimal keywords, tracking your website's performance, and enhancing your search engine rankings, thus enabling you to reach a wider audience.

Diversification of your art offerings can provide multiple income streams. You can venture into creating prints or merchandise with your artwork, which can be handled seamlessly through platforms like Billo.app, which helps you create product videos, and Vistaprint, which offers a range of printing services. Offering commissions for personalized pieces is another great way to attract customers and generate more revenue when selling art online.

It's important to continually evaluate your progress, set new goals, and refine your strategies based on feedback and market trends. Analytics tools like Hotjar or Kissmetrics can provide valuable insights into your website's performance and customer behavior, helping you fine-tune your strategies and optimize your site for sales.

Growing your online art business isn't always easy, but with the right tools and strategies, you can steadily build your business, increase your earnings, and solidify your place in the online art market. Remember, the best way to sell art online is to continually adapt and grow in line with market trends and your personal artistry.

Get great deals on all the tools listed above for your online art store!

10-Day Free Trial
$60 OFF
$15 OFF
45-Day Free Trial
25% OFF

Conclusion

For many artists, navigating the realm of online art sales might seem like a daunting task. But with our comprehensive, beginner-friendly guide, you're well-equipped to embark on this promising journey. With step-by-step instructions and an array of online resources at your disposal, selling your art online can unlock a universe of opportunities.

This journey begins with understanding the dynamics of the online art market. You'll learn the importance of studying market trends, identifying your target audience, and developing a strategy to reach potential buyers. The growing popularity of selling art online has made it an attractive platform for artists worldwide, enabling you to connect with art lovers and collectors on a global scale.

Once you've understood the online art market, the next step is preparing your artwork for sales. You'll learn to evaluate your art's marketability, capture high-quality photographs of your work, and write compelling descriptions that resonate with potential buyers. Selling art online involves more than just creating; it's about effectively showcasing your art to captivate and engage your audience.

Building a strong online presence is a crucial aspect of your online art selling journey. From setting up a professional artist website using platforms like Wix or Google Workspace to designing an eye-catching logo with Tailor Brands Logo Maker, the online tools available today make it easier than ever for artists to establish a digital footprint. With an engaging online presence, you can effectively sell art online and make money from your passion.

Selecting the right online art marketplaces is an essential part of selling your art online. Whether it's a general marketplace like eBay or an art-focused platform like Etsy, the platform you choose can greatly influence your reach and sales. Understanding the features, fees, and target audience of different platforms can help you find the best place to sell your art online.

Marketing and promoting your art online can make the difference between being a hidden talent and a recognized artist. By using social media platforms, email marketing with Mailchimp, and networking with other artists, you can attract potential buyers and boost your sales. Effectively promoting your work is the key to successfully selling art online for beginners and seasoned artists alike.

Managing sales and customer service excellently is vital for any online business, including art sales. From pricing your artwork competitively to providing excellent customer service, the success of your online art business hinges on these elements. And with platforms like ShipStation, managing the logistical side of selling your art online becomes a breeze.

Finally, continuously striving for business growth is what will keep your online art business thriving. By expanding your online presence, diversifying your offerings, and refining your strategies based on feedback and market trends, you can continue to grow your customer base and increase your sales. With perseverance and dedication, you can reach a global audience and make money by selling your art online.

Armed with these practical steps, an array of helpful tools, and a determination to succeed, you're well-equipped to embark on your journey of selling your art online. Remember, success in the online art market is a marathon, not a sprint, requiring consistent effort, adaptability, and a willingness to learn. Whether you're looking to sell digital art online or sell your art prints online, your unique artistic expression has the potential to captivate audiences worldwide.

With the right mindset and tools at your disposal, your journey in the online art market has just begun. It's time to embrace the exciting opportunities that come with selling art online and let the world appreciate your unique artistic expression. So, go ahead and take that first step towards realizing your entrepreneurial dreams today.

Other e-commerce marketing tools you’ll love